Work

About Me

Over the last decade I have built on my BBA with a broad range of experience: sales, marketing, website setup and maintenance, project management, and customer service.

I like simple systems and effective organization. I focus my attention on addressing problems and supporting the big picture – making sure I solve the right thing at the right time.

I get excited when a system I built works simply and drives the business forward.
I strive for collaborative solutions, tangible results, and continuous improvement.

I got my start in Sales where I relied on using data to ensure I met my objectives. This analytical approach eventually led me to Marketing.

My experience is primarily in small business, setting up or formalizing marketing departments and programs:
- As the Head of Marketing at Launch Together, I built Renaissance Patios digital strategy from scratch focused on improving SEO, lead conversions, and website performance.
- When I started at Moving Mountains, they were unable to accept online reservations and did not advertise online; when I left they had nearly 20% of reservations made online supported by a robust digital infrastructure.
- In my time with Simply Steamboat, I took physical note cards and turned them into an automated CRM.

Implemented digital marketing strategy; increased main website traffic over 230% and leads 240%.
In charge of email campaigns, pay per click and SEO consultants, website development, and overall budget.
Created automated daily and monthly dashboards, tracking budget and other key analytics sourced from Google Analytics, Facebook, Google Ads, internal CRM, etc.
Monitored and achieved monthly targets within budgeted ROI metrics through effective SEO and SEM strategies.
Managed ~$30k per month ad spend primarily on Facebook and Google.

Increased website traffic over 150% and generated annual online reservations of over $1million from $0
In charge of property distribution, bi-weekly email newsletter, 2 photographers, content writer, PPC specialist, SEO specialist, website development/improvement, and overall marketing budget
Implemented content calendar and company brand standards
Developed and implemented 5 new websites to improve overall company performance
Setup and implemented Salesforce

In charge of all marketing activities, including, advertising (print, social media, web, pay per click ads), website maintenance, blog maintenance, and sales.
Helped the company grow in revenue each year through sales and marketing campaigns.
Created tracking systems to monitor sales and marketing efforts for effectiveness.
Implemented a CRM system

Communicated and built rapport with prospective buyers to assess their needs and wants to find the proper car that met their criteria, while maintaining an enjoyable and fun atmosphere.
Averaged 11.4 cars per month by having an average closing rate of 28% and increasing sales each month.
Actively met with local MINI group to plan events promoting the dealership and group